Movie Leader Optimus Prime - the AllSpark leader - as seen in the film!

The Optimus Prime is a powerful fighter and natural leader. Press the robot down to activate the vehicle mode or press the bumper and watch the...

Transform from an articulated lorry into Optimus Prime!

Transform the Fast Action Battler Double Blade Optimus Prime - great for your collection!

Battle the Decepticons with this spring loaded Optimus Prime

Deluxe Optimus Prime dress up outfit including a printed jumpsuit with PU detail, detachable chestpiece and injection moulded mask.Great for fancy...

Deluxe Optimus Prime dress up outfit including a printed jumpsuit with PU detail, detachable chestpiece and injection moulded mask.Great for fancy...

From the moment OPTIMUS PRIME took Earth as a new home for himself and his people, he was rededicated to its protection. Since that day, he has...

The ultimate head gear for any Optimus Prime fan, rule the galaxy in this Transformers helmet with cool electronic features! Three different modes...

The ultimate head gear for any Optimus Prime fan, rule the galaxy in this Transformers helmet with cool electronic features! Three different modes...